Public Relations - How to construct a PR campaign that appeals to editors
Public relations is an ever-evolving industry. Having started in 2001 as a public relations firm, AOE’s roots in PR are extensive. We work hard to stay ahead of changes and develop relationships with editors that lead to high quality content published in respected industry publications. Join Janice Clines, marketing manager for AOE, as she sits down with Kristin Dispenza, Senior Account Manager and AOE’s Media Relations Practice Group Leader, and Jessica Porter, Account Manager for AOE, who recently came to AOE after serving for years as an editor and writer for various construction industry trade publications and has extensive knowledge and experience with PR. This quick 15-minute webinar provides insight on how you can construct a PR campaign that will appeal to both print and digital editors.