The concrete industry has a goal of carbon neutrality by 2050.  In response to this goal, many industry organizations are tasked with getting their message related to decarbonization and sustainability to their customers, specifiers, and employees.  Transparency and recognition of goals and achievements are vital.  Kimberly Kayler, CPSM of AOE, discusses a variety of methods and materials that should be used to effectively communicate progress.  Kimberly also shares how to identify key ways to communicate the steps your organization is taking, whether that be in the form of a new product or innovative process, that will help your organization reach your sustainability goals.